It is a rosy pink that goes on very smooth. And for seven cents it is a fantastic, quality buy.
When I swatched it, it did glide on effortlessly. It left a nice pigmented color behind. For me the test will be when I wear it on my bottom lashes if it will smudge or not.
If they perform as well as they say they will, then I will definitely pick up another color. ($7.99)